Promotional products can help your business! And chocolates are a sweet way to do it!
According to a PPAI study:
- Promotional products are the only media with excellent results in both recall and action on the consumer's part.
- Compared to TV, print and online advertising, promotional products deliver higher recall rates for companies, brands and products.
- More than 20% of consumers made a purchase after receiving a promotional product, compared to lower purchase rates after viewing a print ad (13.4 percent), TV commercial (7.1 percent), or online ad (4.6 percent).
Are you using promotional products for your business? If not, you should be! According to Esultants.com, research shows that using promotional products such as our logo chocolates can increase your company's brand recognition and awareness better than traditional advertising such as television, radio or print advertising. Better yet, it's at a lower cost!
The Dallas Marketing Group also notes that including a promotional product in a pre-show mailing can triple your booth traffic!
Chocolate Graphics can emboss any logo, any photo, any graphic or any text on chocolate. Choose your company logo, let our designers develop a chocolate shaped to look like your chocolate, or create a QR code to take visitors to whatever website page you like!
Even in a down economy, when customers may not be in a purchasing mood, promotional products can help to keep your brand "front and center!"
Here are just a few things that promotional products can do:
- Establish name recognition
- Increase brand awareness
- Create a good reputation
- Mark special events
- Cultivate goodwill
(To see more reasons to use promotional products, check out this list)
Today, consumers are bombarded with marketing and advertising. Some studies suggest that we see or hear as many as 3,000 different messages every day! The trick to being successful is to have your brand stand out from all the others.
Promotional products can help! According to research done by the Promotional Products Association International, respondents to a survey were asked to think of a promotional product they’d received in the past two years and to recall the specific product, the advertiser and the message: A whopping 76.2% recalled all three key pieces of information.
Just about everyone loves chocolate! And research has shown that promotional products can have a very postive effect on your business - a few examples:
- According to a study by Schreber & Associates, 39% of people given a promotional product can recall the name of the company up to six months after receiving it!
- Baylor University studies show that customers who receive promotional products are more willing to give referrals and sales leads.....
- And Exhibit Survey, Inc. studies show that customers who receive a promotional product show more goodwill toward the company than those who don't receive one.
Chocolate Graphics can help you design an eye-catching exciting promotional product for your next product launch or trade show!
