According to a PPAI study:
- Promotional products are the only media with excellent results in both recall and action on the consumer's part.
- Compared to TV, print and online advertising, promotional products deliver higher recall rates for companies, brands and products.
- More than 20% of consumers made a purchase after receiving a promotional product, compared to lower purchase rates after viewing a print ad (13.4 percent), TV commercial (7.1 percent), or online ad (4.6 percent).
