Friday, August 2, 2013

How Promotional Chocolates Can Help Your Business

Promotional products can help your business!  And chocolates are a sweet way to do it!  

According to a PPAI study:

  • Promotional products are the only media with excellent results in both recall and action on the consumer's part.  
  • Compared to TV, print and online advertising, promotional products deliver higher recall rates for companies, brands and products.   
  • More than 20% of consumers made a purchase after receiving a promotional product, compared to lower purchase rates after viewing a print ad (13.4 percent), TV commercial (7.1 percent), or online ad (4.6 percent).